How Much MONEY Do Twitch Streamers REALLY Make? (Inside Look from a Top Streamer)


Heh, This guy’s toast so you want to know how much money Twitch streamers make. Well, you came to the
right place my name is Disguised Toast and I’ll be
giving you an insider look at just how Twitch streamers make their income I’m
someone who has been in the top ten list for the most viewed twitch stream on
both a weekly and a monthly basis so hopefully this lends a bit of
credibility to what I’m about to tell you
all right so twitch streamers have about four different ways to make money they
can do donations ads subscriptions and sponsorships so let’s do the easy ones
first donations very straightforward viewers can directly donate money to the
streamer using credit cards or PayPal and they would get the majority of that
donation sometimes the platform takes a 1% cut but it’s negligible my donation
total is about two thousand and five hundred a month which is actually on the
lower side for someone with my viewership
I don’t incentivize donation other streamers do and they get more donations
because of it it’s really up to the individual streamer to incentivize
donations you know some streamer even give out private snapchats to their
viewers if they donate a certain amount next we have ads every time you open up
a twitch stream you get served an ad when that happens the streamer makes a
tiny bit of money in addition to the initial ad you get from opening up a
twitch stream every partnered streamer also has access to a special button the
ad button and when they press this ad button all the viewers get served an ad
and they make a decent amount of money cuz you know that’s love ads going on at the
same time if I was to press it it’s ten thousand people all getting a 30 second
advertisement and it’s really up to the streamer to control how many times they
want to press this ad button because you know it’s like a golden goose right you
squeeze it and instead of a golden egg popping out it’s some cash some
streamers just smash it non-stop you know they can serve like five minutes of
as if they really want some streamers never press the button
and they never serve any extra ads so if you ever wonder why a streamer you’re
watching just keeps getting ads ads ads ads it’s probably because they keep
playing whack-a-mole with the button and making money off it for me I make about
four thousand bucks a month of ads and that’s from someone who never presses
the ad button it’s just the initial ad you get when you open up my stream
subscriptions now this is where the money starts ramping up viewers can pay
$5.00 a month to be subscribed to a channel and in exchange to get a little
bit of benefits such as a special sub badge you know access to sub emotes for
example my sub emotes include a three-part dab emote and if your sub of
mine you can use this dab emote anywhere on Twitch to get attention I
would also like to point out that I understand dabbing is not cool I just do
it ironically I don’t really dab because I think it’s cool or anything
streamers can also set their chat to sub mode only which means only people who
are subscribed to paying that 5 bucks a month kept talking chat now keep in mind
streamers do not keep all this money which will take 50% of it yes 50% of it
goes to twitch if you’re a top tier partner you get to keep 70% so only 30%
go to twitch I talked to your partners there’s no hard definition but generally
anyone averaging 10,000 viewers or more is considered a talk to your partner for
this 70/30 split purposes when we use some examples let’s look at the number
one two extreme in ninja currently he has 120,000 subs publicly displayed on
his stream if we multiplied this by three dollars and fifty cents that’s
four hundred and twenty three thousand dollars per month of subs alone this is
just talking about subs pubg streamer shroud has about forty two thousand and
five hundred subs we multiplied this by at three dollars and fifty cents and we
get one hundred and forty eight thousand dollars
for months that’s a quite a decent amount of change also I would like to
note that not every subscriber is paying the five dollars twitch has something
called twitch Prime what you get when you link your Amazon Prime account to
your twitch account and when you do this you get a free sub to any channel every
month for free not sure if you guys heard about twitch Prime probably one of
your streamers may have mentioned it at one point do you know about which prime
which prime just private front which So if Johnny the 13 year old twitch viewer asked his mommy to link
her Amazon Prime account to his twitch account then Johnny gets to subscribe to
a channel on twitch for free every month and maybe Johnny will go to twitch.tv/disguisedtoasths and click that free subscribe button for the
record streamers still get the same amount of money from a Twitch Prime sub
as they would from a regular sub and for those curious my sub count is at about a
four thousand which means I get fourteen thousand bucks off myself every month
and finally the fourth category the big one sponsorship this one is so
comprehensive that I will probably have to do another standalone video on it
because sponsorship has a huge range but to give you the basics here are ways a
twitch streamer can get sponsored to do something a sponsored stream a sponsored
YouTube video has sponsored live appearance at an event a sponsored tweet
or a sponsored Instagram post A sponsored stream is when a streamer is
paid to play a certain game for example recently EA paid all the top streamers
on Twitch to play battlefield 5 you can tell because all these streamers put the
hashtag ad in the title hashtag yeah the hashtags sponsored this is because they
are legally obligated to do so by the FTC the Federal Trade Commission the hourly rate for these paid game play usually ranges between 1 cent to $1
per viewer which means someone like me who averages 10,000 viewers can get paid
between $1,000 to $10,000 per hour to play a game and yes I have done 1,000
per hour and I’ve also done 10,000 per hour personally so that’s a pretty wide
range right at the very end you have ten times what you get at the beginning and
the reason for this is there’s a lot of factors it’s like how fun is the game
how much money does the company have you know a mobile game from Asia probably
have deeper pockets than an indie passion project on Steam so one personal example I can give you is Battlerite every time they ask me to play their
game I don’t really care about how much money they’re offering because the game
is fun and I enjoy playing it so even if it’s like a thousand bucks an hour it’s
like yeah I really enjoy a game I’m gonna do it and it sounds weird right
me being okay was only getting paid a thousand bucks an hour and it’s it’s a
weird thing when you hear it out loud like hear me say I’m okay with getting
paid a thousand bucks but that’s just how the industry is on the other hand
I’ve turned down games offering $10,000 per hour and that’s because the game
they want me to market is just what’s the what’s the nice way to say it
dogshit yeah that’s putting it nicely and when games like that happen they
will essentially have to pay me Scrooge McDuck swimming and cash level amount of
money for me to be okay with playing it if I’m gonna force myself to go through
three hours of mind-numbing gameplay it needs to be worth it and for it to be
worth it there needs to be a lot of money on the table and a lot of you
might think of me as a money grubber because of this and that’s fine I’m just
trying to give you a realistic mindset that I have when dealing with
sponsorships I know there are people in a real world working a nine-to-five job
every day just to get by and Here I am expecting more money to play bad
games they can definitely warp your perception on the value of money
sponsored YouTube videos are around 5,000 bucks per video for a 30-second ad
live appearances at events ranges between 5,000 to 10,000 tweets and
Instagram posts are usually packaged into the deals because you know our main
platform is an Instagram it’s not Twitter it’s twitch so those are added
onto our deals and as I said at the start all these numbers I have given you
is based off my own experience as a twitch streamer who averages 10,000
viewers it is consistent with my friends who have 500 viewers it is consistent
with my friends who have 50,000 viewers so in total I get about 20,000 per month
off ads and subscribers and donations that’s essentially my base salary and
any sponsorship I take on top of that is just bonuses I really hope this video
gives you guys a better idea on how much money a cop twitch streamer can make
I’ve been told by quite a few of my colleagues that this video is a bad idea
because you’re not supposed to tell the public how much money you make because
they might see you differently you know you might think you’re doing something
only because of the money some of them might lose trust because of
this but honestly I just want to do something educational and transparent
about something I know about and I know that people are curious about so if you
found this video to be eye-opening or helpful please leave a like below and
comment your thoughts or questions I wouldn’t mind doing more of these videos
where I talk about what it’s really like to be a twitch streamer hope you guys
enjoyed it and I’ll see you guys next time bye

100 Comments

  • Hey guys,

    Been wanting to try out something different from the usual Hearthstone videos lately. So I figured I would talk about something that many many many people ask me on a daily basis.

    Really hope you guys would give it a watch, and let me know if this kind of content is something you'd like to see every now and then.

    Appreciate everyone's support! I know all of you are mainly here for Hearthstone content, and that will still be the main focus on the channel, but as recent sentiments has shown, sometimes Hearthstone can be a bit boring. So I like trying out different things during these times.

    – Toast

  • some of us work at mcdonalds and live day by day and you got videos like this??????

  • Thanks for ut transparency..

  • отличное видео, Тост!!

  • Thanks a lot for sharing brother!

  • Damn…I need to stream…anyone wanna watch a middleaged man pick his nose on Twitch?

  • Money is such a dangerous thing. I honestly am sitting here watching this, thinking of how I would sell my soul to be a top twitch streamer. I often say I'm not materialistic, but when these facts are put right in front of me, I can't help but feel like I'm lying to myself.

  • yaaaa go toast

  • Respect !!!

  • 30 grand to be bored for 3 hours are you joking????

  • I see you differently after this video turning down 30 grand for 3 hours which you could donate to charity

  • thank you man for your honesty and your a really good person for teaching the people about twitch live streamers i hope that you get what you want and keep up the good work champ 👌🏻

  • Relly good vid you definetly deserv a extra like and sub keep up The awsome work 😀

  • lov u toast #nohomo

  • Mad respect bro, for the love of the business!

  • if we like or comment on your youtube vids, will you get any money from that? (just asking out of curiosity)

  • Thank you

  • very well informed vid thank you !

  • What a honest guy, turning down that c

  • PHUCK giving you or any other douchenozzle my money

  • Ok im really pissed xD i work so hard for nothing xD but hey its still okay, and thanks for the truth its intresting. So it was not a bad idear, jeah im pissed of but every person is hes one boss and can do what they want. If you not happy then change something. But im happy, jeah still angry xD man so easy money (-; but i choose that way xD

  • you the real mvp for making this video

  • Takes a big man to be transparent like that, big respect sir.

  • WOW this dude is not afraid to tell the truth, and try to fool his viewers… R E S P E C T !!!

  • Vote Disguised Toast for President

  • Not a top streamer anymore lol

  • I like this he’s not a sellout to play some bad game just for more money

  • I like how you recognize that people may not like the way you look at things. I have a family member that wants to be a twitch streamer. This was very interesting to me. Thank you. Dec. 18, 2019, and I'm not even a gamer.

  • This was a very eye opening video. Thank you for this.

  • Sub me willl alsooo dooo

  • Thanks for giving us a detailed look at just how much money streamers make. Out of curiosity, how often do these sponsorship deals come around on average would you say? Are you constantly plagued with offers to play games for money, or are they fairly uncommon? Somewhere in between?

  • … I really hate twitch… really? 50%? Really 50%? From just BEING there on their platform and earning with your own hard work, they take 50% off of you… and they are sexists(Pewdiepie, and I, and many others, are a witness of it. Twitch bans streamers that are male, for X or Y thing, while they DON'T ban someone who's female for the *same exact thing and more*), all they care is money and NOTHING more. Making a cool platform? Satisfying people who come to it? NOPE, give us all the money in the world and f-off.

  • 9:55 – Bad idea because ppl might look differently. Yea. Finally someone with balls to talk numbers.

  • So honest review. Thankyou brot.

  • Getting close to 1mill

  • Appreciate the transparency!

  • After watching this video I still don’t see you differently

  • I commented

  • So many jealous people here lmao

  • Hug me in hug too..new friend here

  • Earned a sub from me just came across this.

  • Where does the money come from with a Twitch Prime account? Does it take from your Amazon Prime bill?

  • Thanks you for this video

  • I love these videos cause im starting out as well

  • I remember 2019 like it was yesterday.

  • Are you chinese

  • Highly informative I'm glad I came across this video!

  • Why the hell didn't I get into this. At least try. Amazing insight. Thank you sir.

  • Hi Toast.

    This video popped on my recs just at the right time, since I'm starting to seriously think doing streaming as something of a hobby/passion project before thinking about the money which tbh, would be pretty nice, making money off streaming/doing video content. But as I've said, for now I only have the mindset of doing it as something that I'm interested in as a way of learning something new.

    So this video is something than I can really appreciate. Thank you very much for the insight and your honesty 🙂

  • Thanks for this!

  • Wait is $20,000 before or after tax

  • These guys play games and get pay highly, while Bill Gate, Benzo and others billionaires get gray hairs to be that!

  • i really enjoyed this toast you should definitely do more like this

  • I find that ur a honest person for posting this vid need more honest streamers out there like u thank u

  • Mad respect bro

  • Nice honest talk. Thank you.

  • Thank you for your transparency !

  • good shit man, this actually gives me a clear understanding of how the platform works.

  • Thank you for being so transparent bruh!! Apreciate it!

  • i was curious
    thank you for making this video

  • Ok traitor

  • I'll come play some shitty games for you for $10k an hour lol

  • thank's for the information

  • Thank you toast. I don't understand why people don't want hear about money. I talked last night about it with my GF and she never want to talk about money. I think it's dangerous and unhealthy not talking about it. People must know this stuff. They must know how the world works in order to forge themselves an educated opinion. We are not sheep and we must rise. Thank you again. I love your TFT videos and your my everyday sunshine.

  • Should have spoke about the taxes and maybe people who disliked would have understood

  • I would totally play a mind numbing game for 3 hour's if it gave me $30,000

  • I sub for the enjoyment not wurry if you make bank. This the point theirs media and it makes money

  • he forgot to mention how there are tier 2 and tier 3 subs as well, which are $10 and $25 a month respectively. So streamers could making way more off subs than you expect

  • Keeping quiet about the money you're being paid only ever benefits the employer. Look at Chappelle, when he turned down big money at Comedy Central to do another season of the Chappelle show, it was news to Jon Stewart over at the Daily Show. https://youtu.be/FAJG0bzvx-Q?t=49 It improved his negotiation. This works even at the regular jobs. So good job to this streamer, I'm subbing just because he's doing the right thing here. And remember people, if someone is making more money than you, and you think that's unfair, use it to leverage yourself up, not to pull them down.

  • I don't see you any differently because of how much money you make. You're just toast and you're fun to watch. I'm happy you came make a living off this because I love watchin your videos and I'll probably watch some streams too once I have a better WiFi connection at home😂

  • If anything Toast this video makes me trust you more, you're willing to expose the side of twitch most of us don't see so we can learn at the potential detriment of your brand

  • Subscribed because of these videos

  • 2:34 damn

  • Any chance I can pay you to be my mentor pleaseeeeeeee

  • ONLY $1000 per hour….

  • Bro I didn’t realise how much money you streamers can make, that’s crazy

  • Que haces con tanta plata perro

  • man, for the contrary. I respect you more after you did this

  • I mean this video feels useful for those who are looking to eventually work their way to a break in an online entertainment industry.
    I remember this video being mentioned in an offlineTV vid at one point and felt like I had to watch.

    def educational and you give a very "real-world" view on how you approach stuff.

  • Huge respecto el Toasto. Gracias.

  • This was brilliantly executed. Disguised toast in my opinion is one of the best content creators out there.

  • I would wear a diaper and game all day for $20 a hour

  • My dad has been through years of education and training to become a lawyer and he's pretty good at it. Yet he only earns 35K per year and works 9-8 every day even though he's only contracted to work 9-5. I don't mind that people make insane amounts of money through streaming, but I do mind when they cause drama or act like a prick because really they have no fucking clue what the real world is like and they have NOTHING to complain about.

  • I have been thinking of setting up my own twitch> i found a site where I got all my logo/animation designs (streamtitangraphics.com) for my channel done but I am wondering if you guys know about any promotion sites free and paid that I can use for my stream?

  • Great video!!!!

  • I get it's entertainment and all, but no one should be able to live a nice comfy life by playing video games. A supplemental income sure, but not enough to literally stop working completely. How does streaming games help the economy, help society, it doesn't. Hard working individuals out in the real world working real jobs do. Tldr: Too much money, not that streamers shouldn't be paid at all.

  • "Whats the nice way to say it?" Dogshit. 🤣🤣🤣🤣🤣

  • I didnt see you any different for showing us how much money you make, the video was good and informative, all the best in your endeavors, wishing you financial sucess and happiness all 2020 and beyond, toast

  • Truly appreciate the transparency here – it's near impossible to get true clarity in today's convoluted world!

  • What's up with the dislikes? People don't want to hear the truth???

  • I respect u for this 💯

  • thank you, appreciated

  • Great honest video 👏👏👍🏾

  • can you send me 2000 usd please

  • great video

  • I don't understand Ninja is earning half a million dollars per month.
    And so what, he can't buy him self happiness.
    Because no one can buy happiness.

  • Respect 👍

  • Money is great but I want to know how to be great streamer too

  • Toasty, you are my favorite entertainer because of who you are, if anything this video makes me respect you more for caring to educate your fanbase

  • they aim for the kids and teenagers, cuz the adults above 30 are not in to this anymore or they are very few of them, the kids they are allways grouped nobody wants to be alone, and if some one managed to rayle up 6 out of 10 freinds to play a game thats not so popular, guess what….. the other 4 are gonna join too so that they wont feel outside the group. yeah kids don have money…. but there parents doo and they parents want to keep there kids happy….. So basickly the adding and sponsring of shity games are not aimed for the player base that DEMANDS qualty, it is AIMED for the dumber less educated and less inteligent publick, the once that are suffering from insecurety if we would say it in this most simple and honest way. evrything rom 8 years old up too 25…… after 25 people are not so much affected by Groups as when they are teenagers/yound adults.

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